Citizen Engagement with News Media (Part II)Friday 23rd December 2011 | Author: SankalpaD
By Aaron Horenstein; Master’s student in Columbia University’s Quantitative Methods in the Social Sciences program.
Media usage is a function of which media devices individuals own. The graph below shows that people are more likely to use a source every day to get news information if they own or have access to the device/technology. For example, of respondents that have internet access at home, 41% use it every day to get news information (compared to 11% of all respondents). Therefore the low Internet usage can be explained by the fact that a small percentage of respondents own a computer or have internet access at home (only 27% and 18%, respectively). Respondent may use television the most to get news information because most respondents (83%) own a TV. One caveat is that high ownership of mobile/cellular phones does not translate into frequent use of SMS. While 78% own a mobile/cellular phone, only 13% of these owners use SMS every day to get news information.
Regional variation exists in regards to which media sources individuals use to get news information. The graph below shows the percentage of respondents that use media sources every day, by region.* TV is most popular in Eurasia, the Middle East/North Africa, and East Asia, but is least popular in Africa. Africa is the only region for which a majority of respondents use radio every day.
* The regional breakdowns are as follows:
• Africa – (Angola, Burundi, Guinea, Rwanda, Somalia, Tanzania, Zambia, Zimbabwe)
• East Asia – (Burma, Cambodia, China, Indonesia, Lao, Thailand, Vietnam)
• Eurasia – (Albania, Armenia, Azerbaijan, Bosnia, Georgia, Kazakhstan, Kosovo, Moldova, Russia, Serbia, Tajikistan, Ukraine, Uzbekistan)
• Middle East – (Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Morocco, Saudi Arabia)
• South Asia – (Afghanistan, Bangladesh, Pakistan)